Cybersecurity in 2020 and Beyond: The need for a proactive approach

Imagine the scenario. It’s a Friday morning. Six months ago Company A decided not to invest $X in a preventative cyber capability. Now, a simple remediation – one that could have been highlighted as avoiding risk and finished with minimal investment – remains incomplete. And Company A is on hour four of what will turn out to be a multi-week cyber breach event. The weekend is canceled. Production will be down for five days as cyber negotiators attempt to work with the attackers. Reconstituting the network enough to resume production will take another five days. Fully restoring capability back to pre-attack levels, yet another 10 days. All told, Company A saved $X six months ago only to then spend $25X to regain the status quo. It’s also worth remembering that even if you have cyber insurance, this typically enables recovery back to pre-attack capability. Improvement is not provided for, so even once the long days, stress and costs have restored Company A to “normal,” this state still represents a vulnerable network that is highly likely to suffer another breach in the near future. Further expenses lie ahead: the $25X spent restoring the status quo does not include the post-recovery expenses for required upgrades.

Cybersecurity experts appreciate being employed in one of the fastest-growing yet under-resourced job markets in the world. Yet, we struggle to communicate the essential nature of investing in this area. After years of seeing the repeating breach cycle impacting companies in the U.S. and other major markets Western companies, it is frustrating to watch billions of dollars of investments in technical solutions being wasted every single year without even the slightest consideration of their ROI. It is even more painful to hear over-confident security executives hoodwink their own colleagues by spewing catch phrases, brand names and big budgets as the panacea to the ever-growing cyber threat.

So, what’s the solution? You are probably expecting us now to explain how our product, our service and our viewpoints are the only ones to address the cyber threat. Wrong. Our offering can certainly solve part of the puzzle, but no single entity anywhere has a monopoly on securing the enterprise. What’s certain is that every company that blindly invests in reactive technical solutions and “scorecards” is the dream target of a hacker. After all, what exactly does a score of 738 mean? It may be benchmarked against an underlying formula, but is absolutely not predictive of an actual breach. This type of score comparison does nothing more than create a false sense of security and the illustion of progress.

If you want a laundry list of vulnerabilities that maybe someday should be remediated, then scorecarding meets this need.

Proven ability to predict the likelihood of breaches

In contrast, Cybeta’s Threat BetaÔ underpins active and contextualized intelligence that is proven to be predictive of a cyber breach within six months. Threat Beta doesn’t subjectively calculate a company’s score based on open ports, CVEs and technologies. Rather, Threat Beta takes global cyber activity as its baseline, utilizing one of the world’s largest threat intelligence collection and analysis engines. This has been built in-house by our experts, who have more than 100 years’ combined experience in the nation’s preeminent intelligence agencies. In combination with internal security teams, end point hardware/software solutions and core internal security capabilities, Cybeta vastly improves a company’s security by providing proven predictive insights tied to the financial ROI of every potential remediation activity.

Risk avoidance, risk transfer and risk acceptance are all perfectly logical decisions for a company to make when evaluating cyber threats – but only if based on appropriate and independently-validated context to inform both financial and security decisions. Anything else simply continues the cycle that offers job security to more than 715,000 cyber professionals in the United States alone, with openings for 300,000 more.

The Cybeta team’s mission is to apply our expertise to stem the cyber breach tide and work with companies like yours to combat systemic attacks from around the globe. Let us work as your security force multiplier and keep you off the ‘Cyber X’ in an efficient, proven and preemptive way.